History

The Great Empress Catherine II was the first person to grant her blessing to the brand. In 1785, she gave her permission to use ELIER for therapeutic purposes after using it herself to enhance her beauty, vibrant health and captivate new admirers. To better understand why ELIER UNIQUE is referred to as the king of eco toothpaste and the worlds most expensive toothpaste, we need to delve into history.
ELIER (the old Baltic – ello liege era – living peloid from the ancient lake) is a unique organic peloid that has been studied by well renowned biochemists, clinically tested, and successfully used for skin renewal for more than 200 years. With a structure similar to human cells, it contains more than 800 organic components. ELIER has become a symbol of nature’s fight to retain a person’s youth and health. In 2006, after six years of research, scientists acknowledged that ELIER is a unique miracle of nature, and a new creative designer of the company emphasized its inner uniqueness with an exquisite design.
Until 1999, the ELIER brand was primarily associated with ELIER masks. However, in 2008, in collaboration with a renowned Swiss laboratory, a new product line for dental care was meticulously crafted, giving birth to the exquisite Elier Day Toothpaste and Elier Night Toothpaste. These luxury toothpastes have elevated the notion of dental hygiene to a level of sheer luxury, making them the pinnacle of sophistication and refinement.

Elier Unique Toothpaste

Unveiling the world’s most exclusive toothpaste, ELIER has spared no expense in creating a masterpiece that transcends the ordinary. Working with world-class Master Artisan to create the most expensive and luxurious cosmetics in the world, every element of this extraordinary product exudes wealth, from its original packaging to its lavish packaging adorned with precious metals, and to the rare and exquisite ingredients.
Indeed, ELIER’s luxury toothpaste is the ultimate gift for those who cherish the finer things in life. Elevate your daily dental routine to an unparalleled realm of extravagance and sophistication. Experience the pinnacle of dental care and style, and bask in the pleasure of gifting loved ones a symbol of luxury that reflects their discerning taste. Elevate your dental care with ELIER, the gift that sets you apart forever.”